ABOUT
YING “HUI-JING” HU
With a strong focus on visual storytelling and a global outlook, I’ve spent my career developing unique brand identities through creative direction.
I started in Amsterdam as an intern at Baskets and Freshcotton, where I gained foundational experience in fashion marketing and styling. This led to a Creative Producer role at Maha Amsterdam, where I took on greater responsibilities, advancing to Head of Styling, managing the brand’s visual aesthetics and overseeing styling for campaigns.
Now, as the Creative Brand Manager at Merely Made in Seoul, South Korea, I lead all brand strategy and styling efforts, crafting cohesive narratives across campaigns, photoshoots, and product launches, while steering the brand’s creative vision in a competitive international market.