YING HU

    Brand activation     Creative production       Visual directing        Branding      Spatial Design     Content creating    Media Planning    Styling




CREATIVE PRODUCTION




FS GREEN

 

“Within the storm, a tranquil oasis beckons.”

In life’s relentless hustle, we often miss the significance of pause — that moment to catch our breath and heed the profound symphony of silence


Talent: Franklin - FS Green
Photography: Patrick Kenawy 
Photography assistant: Jasmijn van Buytene
Gaffer: Joshua
Creative Production: Ying Hu




Merely Made:
 The Manora Tale



“In this life. I follow you. In the next life, you will follow me.”

The SS23 collection inspired by 
the The Manora Tale where the love of 
Suthon & Manora was like a tested time and again 
as they navigated through chaos and emotions. 

Photography: Patrick Kenawy
Creative Production: Ying Hu

Styling: Ying Hu
MUAH: Heley 
Models: NamRyung & SeungTaek
k

Maha Presents: adidas Originals x Wales Bonner


Uniting fashion and heritage.

In order to highlight the latest collaboration of unparalleled sportswear expert adidas Originals and the soul-stirring inimitable designer Wales Bonner, we teamed up with a group of fierce and resilient female athletes. Together celebrating the triumphs and challenges of our remarkable talents, the local heroes that create a nurturing community and provide a sanctuary for women to flourish and leave their unforgettable mark on the fields.


Director: Patrick Kenawy
DOP: Cas Kerssens
Edit: Elisa Camphuis
Edit Assist: Kevin Camphuis
Grading: Luke Osborne
Music: Diamé Morreau   
Talent: Aya el Ghayyati Fares / Benedicta Bibuku / Dounia Daali / Dounia el Ghayyati Fares / Hadidja Simbarakiye / Larissa Boerenstam
Saloua el Mazouni / Samya Mabtoul
Production: Charmae, Ying Hu

FULL VIDEO



The Nike Cortez Premium WMNS 'Triple Black'


Unveiling the Cult Favourite.

The Nike Cortez WMNS ‘Triple Black’ has emerged as one of the most coveted silhouettes in the market, captivating sneaker enthusiasts with its untouchable nature. This iconic silhouette continues to inspire and attract those seeking a design that embodies both style and substance today.

Scroll along and delve into the allure and enduring popularity of the Nike Cortez as Ami, Elaine, Jackson, Maha & Thu Anh unleash their individuality when they step out with confidence wearing this bold style on their feet. Taking out the democratic icon that has left its mark across generations.


Photographer: Texas Schiffmacher
Creative Production: Charmae Patthipeilohij, Ying Hu
Styling: Ying Hu
Models: Ami Keita, Elaine, Jackson Rumajin,  Maha Eljak,  Thu Anh Nguyen





ASICS Gel-NYC



Model: Fia Hamelijnck
Photographer: Amanda Elise Kuypers
Photographer Assistant: Jaane Jan
Styling: Ying Hu
Visual Director: Ying Hu
Production: Charmae, Ying Hu

The Club C 85 Vintage by Reebok



Photographer: Eva van kesteren
Creative Production: Charmae Patthipeilohij, Ying Hu
Models: Audrey Borely, Elise Kolff, Winny Nzeyimana
Make-Up & Hair: Nataly Vasilchenk



Celebrating Women's History Month 
with New Balance

   

Collectively rising.

In the name of International Women's History Month, we've come together with New Balance to celebrate our achievements and look ahead at what's to come next. In unity, we geared up in the New Balance 990V6. A heritage runner that harmonises solidarity between people from all walks of life and is designed to last evermore. A timeless pair that lets us take a moment to appreciate the hard work and devotion of each member from our lovely team and extended family. A family of like-minded women that inspire, motivate and support each other at all times. 

Scroll along and see how we celebrate Women's History Month with our Maha family.


Photographer: Jasmijn van Buytene
Production: Charmae Patthipeilohij, Ying Hu




Maha x adidas: Seasonal Star | RIMON 



Photographer: Kwabena Sekyi Appiah-nti
Stylist: Misha Kratina
Make-Up & Hair Artist: Laura Yard
Productie :Charmaé Pattipeilohij
Production assistants: Ying Hu & Naomi Tamaëla
 Artist: RIMON
Contributors: MediaCom Nederland & TOWEL