ABOUT
YING HU
BRAND ACTIVATION
adidas x Maha:
The Football Clinic
The Football Clinic
With anticipation building for the start of the Women's World Cup 2023, and the release of the adidas Originals Samba Decon, we paused to uplift and honour all women making their mark on and off the football pitch.
Another delightful event to look back at together with our own vibrant Maha community. A day filled with inspiration, highlighted by a captivating panel discussion, an appetising lunch, and an engaging football clinic hosted by Players United. A heartfelt thank you goes out to all the attendees who participated in the clinic and remained actively engaged throughout the entire day, fostering memorable conversations and connections.
Scroll along and see the cherished memories we made, as we revisit the moments shared with our beloved community and team
2023.07.14
on March 26, together with Maha, we brought together our community to celebrate 35 years of Air Max. Igniting change and uplifting each other on this special day shared together.
A day filled with excitement, joy, laughter, love, and fresh air.
2022.03.28
The Photography workshop and The Afterparty
In the spirit of the anticipated Nike Cortez WMNS 'Triple Black' release, we enjoyed another joyous day with our friends and extended Maha family. Huge thanks to everyone who attended the workshop and stopped by at our afterparty. Immersing themselves in the artworks exhibited, sharing a drink provided by Absolut Vodka, chatting away with each other, and making this day truly memorable!
We look back on a heartful event dedicated to the vibrant community that propelled the Cortez into its enduring legacy. A day that was a true testament to the power of individuality, self-expression, and empowerment as we ignited inspiration and fostered collaborative creativity together.
2023.07.05
Last Saturday, on the 11th of March, our community gathered at our warm home in Amsterdam to celebrate women together with New Balance. A precious day of making new connections while picking flowers from a beautiful installation by Rae Blooms, enjoying delicious mochi donuts by Nobu Amsterdam, freshening up with a kefir drink by Monika Blažević, and dancing to some groovy tunes by our own DJs, Elisé and ESSI.
A day that marked the release of the New Balance 990V6. A timeless pair that lets us take a moment to appreciate the hard work and devotion our community puts into our collective goals every day. Thank you all for showing up, saying hi, and enjoying this beautiful day together.
Scroll along to catch some highlights of our Women's History Month Celebration with New Balance. A celebration of our beautiful community that warms up our store every time they visit.
2023.03.08
Hosting the launch party that celebrated the collaboration between Daniëlle Cathari and Clarks Originals. The seven vibrant Wallabee colourways lit up the room as we grooved to tunes by Zoë Janice, enjoyed refreshments by Absolut vodka, and indulged in some tasty mochi doughnuts by Café Nobuya.
2023.08.18
On the 11th of March, our community gathered at our warm home in Amsterdam to celebrate women together with New Balance. A precious day of making new connections while picking flowers from a beautiful installation by Rae Blooms, enjoying delicious mochi donuts by Nobu Amsterdam, freshening up with a kefir drink by Monika Blažević, and dancing to some groovy tunes by our own DJs, Elisé and ESSI.
A day that marked the release of the New Balance 990V6. A timeless pair that lets us take a moment to appreciate the hard work and devotion our community puts into our collective goals every day. Thank you all for showing up, saying hi, and enjoying this beautiful day together.
Scroll along to catch some highlights of our Women's History Month Celebration with New Balance. A celebration of our beautiful community that warms up our store every time they visit.
2022.08.19
Great times in the great outdoors.
Together with a gorgeous group of women, we went off-the grid and into nature to connect with Mother Earth's goodness and each other. Our trip included a relaxing meditation session given by Shari at Landgoed Winfried, an outdoor cooking experience at the fireplace with Feisty Feast, and an early morning of active wild spotting under guidance of Wild Wise.
But most importantly, our trip included joy and good times together. Because when a group of brilliant women meet in nature, good vibes and fun are guaranteed! Scroll along and get off-the grid with us.
06.06.2022