ABOUT
YING “HUI-JING” HU
Started out in the professional world as a stylist, which sparked a deeper love for visuals and brand identity. Over time, this naturally grew into roles where styling, creative direction and spatial concepts came together.
Gained hands-on experience at Baskets and Freshcotton, exploring fashion marketing and visual storytelling. Later joined Maha Amsterdam as Head of Styling and grew into the role of Creative Producer, leading brand campaigns, styling, and the full production and spatial design of pop-ups and events.
Most recently worked with Merely Made in Seoul, where I focused on branding, showroom design and international campaign production.
Currently freelancing, where I blend spatial thinking, branding and creative direction to help brands express their identity both visually and physically.